Marketing Strategies of Newspapers Essay

The newspaper market, like other markets have become competitive to the extent that survival requires a lot of creativity and innovation in the way the business is conducted. This is the situation in which the three major newspapers on the Zambian market, i.e the Post, the Times of Zambia, and the Zambia Daily Mail newspapers find themselves. Currently, the Post newspaper is the market leader with a market share of eighty percent (80%), the Times of Zambia newspaper and the Zambia Daily Mail, together with the rest of the other newspapers share the remaining twenty percent (20%). For this study, the focus is on three newspapers, The Post which is a privately owned newspaper and the Times of Zambia and the Zambia Daily Mail which are stated owned newspapers. The difference in performance amongst these three newspapers has also been reflected in the differences in the readership of the three (3) newspapers which is indicated below. Source: Synovate Research Center 2005 For any of these papers to gain competitive advantage and long term profitability, there is need to come up with a proper business approach. One such approach is a proper understanding and management of the common business parameters like the quality of the product, the pricing of the product, the distribution of the product, and the promotion of the product. A newspaper firm can then formulate appropriate differentiation strategies based on the above parameters which are commonly known as the four ‘Ps’ of the marketing mix (Kotler, 2003:15). The discrepancies in the market share prompted the researcher to look at the business management aspect of the three newspapers, i.e.how they were applying and using the four ‘Ps’ of the marketing mix. The aim was to determine how the three newspapers were utilizing the elements of the marketing mix in order to gain competitive advantage on the Zambian market. Essentially, this is a comparative study which looks into how the three newspapers were utilizing the marketing mix to increase their market shares. The study was expected to reveal the differences in the usage of the marketing mix and show whether this had a significant impact on the market shares of the three papers. This is not withstanding the fact that the performance of an entity is dependent on the various functional areas of business management. However, in this particular case, what was being put to test was the functional area of marketing, and in this case the application of the elements of the marketing mix. The liberalization of the Zambian economy in 1991 saw the emergence of various entities on the Zambian market. This included the print media. The Post newspaper is one such paper that emerged as a private owned newspaper. Prior to 1991, there were mainly two dominant papers, i.e. the Times of Zambia, and the Zambia Daily Mail newspapers. For this study, the focus was on one private newspaper, i.e the Post newspaper, and the state owned newspapers, i.e. The Times of Zambia and the Zambia Daily Mail newspapers. Currently, on the Zambian market, the Post newspaper is the market leader with a market share of eighty (80%) percent by far surpassing the Times of Zambia and the Zambia Daily Mail which fall into the remaining twenty (20%) percent. This poses the question of why should a newly born newspaper, i.e the Post Newspaper, out match the old newspapers like the Times of Zambia and the Zambia Daily Mail newspapers. Obviously, the market share has to do with the acceptability of the paper. And from a business management point of view, this acceptability is dependent on the paper’s marketing strategies which are based on the marketing mix. Hence the reason for the research in this area. The history of each of the above stated newspapers is as follows: †¢The Times of Zambia newspaper The Times of Zambia is a national daily newspaper published in Zambia. During the colonial period this newspaper was known as The Northern News. It was founded in 1944 as a twice-weekly newspaper aimed at a European readership, owned first by Roy Welensky and then by the South African newspaper chain Argus. Argus then sold the paper to Lonhro, under which it was renamed the Times of Zambia on 1 July 1965. Lonhro had just bought out Heinrich Brewery which had briefly operated a daily, The Zambia Times and weekly Zambia News. Criticism of the government under the editorship of Dunston Kamana in the early 1970s and the change of the government to a one party state led to the purchase of Times of Zambia by the United National Independence Party (UNIP) government who then appointed its own editor, Vernon Mwaanga, in 1972. When the Movement for Multiparty Democracy (MMD) came to power in November 1991, it went to court claiming UNIP had illegally taken over the newspapers. The courts found in favour of the MMD, and ruled that the papers’ ownership be transferred to the Zambian Government. The Times of Zambia is now owned by the Zambian Government. After the independence of Zambia in 1964, the print media was run by the private sector with Times of Zambia then been published by Lonrho and the name Daily then Central African Mail was run by Scott and Astor. In 1969 it was purchased by the ruling United National Party (UNIP) (Banda, 2004). In 1983, the newspaper industries along with most other industries were nationalized as part of government’s humanism. The two newspapers were then turned into government companies and heavily subsidized by the government. In 1990, there was the introduction of multiparty government and an open, market –driven economy. Privately owned newspapers were reintroduced and according to the National Archives (2003) 137 publications, both newspapers and magazines, were registered between 1991 and 2002. Most of the registered newspapers were either aborted or died soon after the first few issues. The cover price of the newspapers has remained the same in Zambia at K3000.00 with new newspapers coming in and offering a lower price and then failing to survive all together. The other sources of income for newspapers are through the advertising which has grown with newspapers getting more and more expensive. This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror. The purpose of the study is to understand the current marketing strategies and come up with recommendations to increase competitiveness in this sector. 1.2 Background to the study After the introduction of the multi-party system and the subsequent liberalization of the economy, in Zambia, in 1991, the country saw the emergence of various types of privately owned newspapers in addition to the two regular newspapers, i.e The Times of Zambia and the Zambia Daily Mail. In all, the mid 1990s, there were several privately owned newspapers in addition to the two regular state owned newspapers stated above. What transpired is that some private newspapers came and went, whilst the two state owned newspapers have failed to be competitive and increase their market shares, but they have survived through Government subsidies. However, one privately owned newspaper, the Post Newspaper, has continued to grow its market share and today it is the market leader in its relevant market. The question of interest to the researcher is to determine the type and effectiveness of the marketing strategies that the Newspapers are using to increase their market share in the relevant markets. 1.3 Research Problem  Since the Liberalization of Zambia’s economy in 1991, several private newspapers have emerged to join the already existing state owned ones. However, most of the privately owned newspapers have collapsed, and the two state owned ones are failing to increase their market, but are surviving on Government subsidies. But one private newspaper, the Post, has continued to thrive to become the market leader. There is still very little competition in this industry with only a few as newspapers surviving and one major newspaper The Post is getting 80% of the market share (Banda 2004). Given this background, the researcher wants to determine the type of marketing strategies newspapers use, and the extent to which these marketing strategies are effective. Consequently, this will help the managements of the newspapers to improve their marketing strategies so as to provide quality services to their customers, and thereby increase their market share and competitivene ss.

Analysis of “On Being a Cripple” by Nancy Mairs

The descriptive essay, â€Å"On Being A Cripple,† by Nancy Mairs demonstrates a purpose to postulate the way society has brainwashed people to judge others incorrectly in order to expose the true thoughts of a person living beneath the glamorized world. Mairs strongly feels that â€Å"[she has not] lost anything in the course of this calamitous disease† (37), known as Multiple Sclerosis, a disease that deteriorates the nerves and interferes with brain and body communication because the immune system has eaten away the protective covering on the nerve cells.To assert her confidence, Mairs initiates her essay with a strong, simple term to define herself: â€Å"a cripple† (37). She wants society to â€Å"wince† (37) in order to portray that candy coated euphemisms have made society weak. Mairs does not want her readers to feel sympathy, but to see the perspective of a person with the disease. Towards the end of the essay, Mairs is reflects back on society's w ays by comparing herself to other women who have the same disease and by declating she is â€Å"not a disease† (43) magnifies what this condition is to her on a more personal level.This disease is not just a besetment, it is a part of her life. Mairs exemplifies her suggested use of â€Å"cripple† by alluding to the â€Å"Lindsfarne Gospel† (37), which contains the first use of the word â€Å"cripple. † Mairs uses this to allow the audience to view the world in a more formal way. Therefore, a gospel might put on a different view of â€Å"cripple† rather than an impolite slang term.Her goal is to create an acceptance and understanding of the word and her condition to the society and the people who are living with the condition as well. Mairs points out numerous times that she has as learned to live through her disease in which she compares herself to many others who have MS yet gave up on trying to live their life; Mairs sees herself â€Å"like fat people, who are expected to be jolly,† (41) but states â€Å"cripples must bear their lot meekly and cheerfully,† (41) creating a comparison for herself.Subsequently, Mairs has added on more pressure for herself. Although she claims that she is against society's ways, she cares about the expectations they give her, later adding â€Å"this is a class act† (41). Trying to please society and herself at the same time is difficult for Mairs as she â€Å"[winds] up feeling like Tiny Tim, peering over the edge of the table†¦waving [her] crutch† (41), but prefers to be a â€Å"Caliban, a most scurvy monster† (42).When she feels like â€Å"Tiny Tim† (41), she is viewing herself how the world views her, a person who is disabled. Mairs would rather classify herself as a â€Å"Caliban† (42) or a â€Å"cripple† to evoke society to â€Å"wince† (37) at her and see her as the strong woman that she truly is. Nancy Mairs' purpose is to leave an effect on her readers to help them understand her feelings about the pressure society has established and how it has changed her and the rest of humanity in order to prove them wrong.

Film Journal about the movie called Thelma & Louise Review

Film Journal about the called Thelma & Louise - Movie Review Example This causes the two women to go on the run as they are chased by the police. In the process, Thelma grows into her own strength and independence as a woman while Louise learns to depend a little on someone else. However, in the end, they chose to drive into the Grand Canyon instead of trying to shoot their way through a police blockade or be arrested. An important scene that shows the women’s growth occurs when the two women are pulled over in the New Mexico desert by a single police officer who asks Louise to get in his car. The scene begins with Louise firmly in charge as the driver of the car and the two women are driving along in relative silence. All that is heard is the sound of the car engine. Then a police siren slowly starts to crescendo until Louise looks in the rearview mirror and notices they are being pulled over. Although both women panic a bit, Louise makes the reasoned decision to go ahead and pull over and follows the officer’s instructions on the chance that he is unaware that they are wanted criminals. Throughout the scene, Louise is seen to move from a strongly assertive role to one in which she is completely passive and finally to becoming a partner in Thelma’s plan. In contrast, Thelma starts the scene is her common passive position as passenger in Louise’s car. When they are pulled over, she is still in passive mode, attempting to flirt with the police officer as a means of perhaps buttering him up or getting out of the ticket. Thelma goes out of frame as Louise and the officer go back to his car, but then appears relatively quickly in his driver’s side window with a gun, taking a suddenly very active role in the action. From this point forward in the scene, she takes an aggressive role, first ordering Louise around and taking decisive steps to secure their escape. When the two women jump back in

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 28

Rhetorical Analysis - Essay Example These techniques include; Comparisons, contrasts, and familiar anecdotes Edgar begins his article with a recent social anecdote in which a racist violently shot to death the members of a black church community. This technique helps to establish the formal standing of his essay. The true story at capturing the reader’s attention and interest. A reader also finds it easy to relate to the article since he/she already has an idea of what the writer is writing about. Shortly after capturing the attention of the reader, Edgar goes on to use the employ the comparison technique. He focuses on a variety of similar stories from around the world that support his motion. He gives the example of the formal apology of the British prime minister Tony Blair to the Irish in 1997 for the role they played in the famine which took the lives of more than one million Irish. Similarly he explores the Vatican’s apology for the murder of the Italian Astronomer Galileo. He also compares the effects that these apologies had on people and the nations as well. He successfully uses this technique to support his cause and to give credibility to the content of his article. Edgar also employs contrast in his essay. He compares the possible reactions of the conservatives and the liberalists towards the issuance of an apology. In his opinion, the conservatives will advocate for the past to be forgotten while the liberalists will insist for the injustices to be paid for monetarily. The use of contrast here enables a reader to grasp the huge differences between these two groups of people, especially in their moral standards. A rhetoric situation is that situation in which a rhetor persuades his audience to support his perspective a particular issues (Whately and Ehninger,68). Rhetorical situations are particular to specific moments of communication. Five elements make up this situation; Situation of communication, writer,

A Causal Relationship Between Imagination and Knowledge Essay

A Causal Relationship Between Imagination and Knowledge - Essay Example The power of imagination involves a number of aspects which include reasoning, reflection and thinking. It has often been said that what makes the difference between humans and other animals is the ability to imagine through reasoning. The reasoning is a process by which beings draw conclusions or reach decisions based on the strength of imagining. The imagination may be beliefs or observations. Being rational is understanding that forms facts or beliefs that make others follow, and using understanding to make decisions and judgments. Another ability that evidently belongs only to human animals is the ability to reflect. Reflecting is part of imagination which means giving deep, serious and total concentration when doing something. For example, when someone is thinking reflectively, she does not just make up her mind on impulse, but considers alternatives, thinks about consequences, weighs up available evidence, and so on (Ernst & Maureen, 103). Another aspect of reflective imaginati on is critical thinking and problem-solving. One very valuable form of imagination can be described as ‘thinking about thinking’ the reflective thinker does not just think about the problem to be solved, the decision to be made, or the argument to be won, but also the reasoning processes that go into those activities. Reflecting in the way we think allows us to evaluate how effective our thinking is, what its strength is, where it sometimes goes wrong and most important of all, how it might be improved.

The Plan for a Workplace Negotiation Essay Example | Topics and Well Written Essays - 1750 words

The Plan for a Workplace Negotiation - Essay Example The most important issue For the diary products company, it is necessary to negotiate about the hour roster which including implications for shifts and for overtime. There are some inevitable reasons and situations result in company have to change worker's rosters or hours. For example, different season may have different demand, such as demand of ice-cream is higher in summer. Then company may require more workers work overtime in this period to increase the output of products. However, the number of workers work overtime can affect the profit of organisation because of the large expense of overtime pay. In fact, managers should reduce expenses as much as possible to reach the maximum profit of company. Besides that financial disadvantage to workers having to change rosters or hours to be kept to a minimum but some workers will earn less on the new rosters because there will be less regular overtime. Financial disadvantage will affect worker's dissatisfaction on company and will dir ectly affect their work efficiency and quality of work. (Peddle, 2008) Therefore, how to balance workers work overtime and worker's financial advantage is a critical problem that should be considered by manager. The least important issue The least important issue is the duration of the agreement. It could be less important compare to other issues. For example, it might have some contingency problems occur when the agreement have fulfilled during the course such as union may want to get some more benefit for labours. It can directly lead the labour cost change and determine the agreement duration. Then it will have the new agreement replaced the original. It realised that the agreement duration is the least important issue among others. Therefore, it can not settled the duration of the agreement can be existed for 2 years. Overall strategy might be adopt The strategy will be adopt here is the cooperative strategy which is the integrative bargaining. Integrative bargaining is to to fi nd common or complementary interests and to solve problems confronting both parties.It is aim to maximize joint benefits and reconcile interests and solve problems.(Walton & McKersie (1965) The reason to use this strategy is to establish long-term relationship between company and employees. It is an important element to achieve company goal. As it mentioned before, company leave out employee's financial disadvantage of account can result in dissatisfaction of employees, it leads a high staff turnover and negative impacts for company. The dairy company should assume several ways to achieve win-win agreement. Negotiator can directly take aim at primal problems through avoid some less important problems during negotiating. ( Bazerman, Magliozzi & Neale, 1985) Then managers need to used the integrative bargaining strategic in proper phases of negotiation process. Rojot summarised three main phases of negotiation which are beginning phase, middle phase and end phase.(1990) The integrativ e bargaining strategy will be adopted in the beginning phase. The first reason to adopt the strategy in this phase is the aim of company to use the integrative bargaining strategy to build long-term relationship with employees. In the beginning phase, the first meeting will be held. However, negotiating parties are stand on opposite position because each of the party wants to gain their ends and they may not trust each other. Therefore, to build trust in the first phase is a necessary precondition to build

The UN involvement in the war in Syria Research Paper

The UN involvement in the war in Syria - Research Paper Example When an issue concerning a threat to peace is proposed, the UN first advises the involved parties to come up with a peaceful agreement and even takes up mediation and investigation in some cases. It may request the Secretary General or special representatives to help find a peace solution in other instances. This essay looks into the recent UN intervention in Syria. The UN in an unusual demonstration of unity among the powerful states consistently adopted a resolution that ordered the fighting parties in Syria to stop barring humanitarian aid (Borut, 6). The UN, however, failed to establish a punishment for those that went against this order. This resolution was lawful and sought to address the war that has been going on for the past few years resulting to the loss of lives and displacement of families (Barnes 9). This resolution required the Syrian government to allow relief organizations to the citizens. The UN also condemned attacks on the citizens by the government using governme nt aircrafts and barrel bombs. This action was referring to the rebels and militia groups that were fighting to overthrow the regime that was present at that time. The Secretary General was required to submit reports on what the UN was doing to deal with the situation. While it did not threaten sanctions against Syria; however, it promised to take stern actions against those that failed to comply with the UN stipulations (Thakur 22). France and Britain heavily criticized however criticized the UNSC and stated that it was not doing enough to solve the crisis in Syria.

How Relevant Is The Rational Model of Consumer Decision-making to Essay

How Relevant Is The Rational Model of Consumer Decision-making to Marketers Today - Essay Example The author of the essay "How relevant is the rational model of consumer decision-making to marketers today?" begins with the short introduction of the rational model notion. The rational decision-making model would tend to assume that consumer characteristics are universal, meaning that buyers of products and services generally share the same set of homogeneous cognitive thinking traits by which decision-making is a practical and sensible process. For instance, a consumer opens a refrigerator, witnesses a lack of a favorite beverage and then sets about exploring options to fulfill this need. The vast volumes of marketing literature that have conducted studies on consumption behavior would tend to strongly refute this notion. In most East Asian countries, cultures are collectivist in which group opinion and group membership are substantial social values. Shukla (2010) reports that Asian consumers have recurring tendency to consume products that can enhance their social position or gai n some sort of psychological fulfillment when important reference groups applaud their product decision-making, a phenomenon known as conspicuous consumption. The energy drink, Red Bull, for instance, may be more socially acceptable in a group that is familiar with the brand name and trust in its quality over that of a lesser-known juice brand. To choose another beverage brand and then present it to the collectivist reference group could lead to social chastisement or some other dimension of criticism that would influence future repurchases. In this type of social scenario, based on collectivist values, there would be no evaluation of alternatives since the consumer has considerable experience with negative emotions stemming from the reference group opinions and would not want to repeat this social situation again. This would certainly have implications for both Red Bull and for the lesser-known beverage brand. Schiffman and Kanuk (2010) also recognise that cultural values have infl uence on consumption behaviour and even maintain a persuasion about which brands a consumer is most dedicated to. These researchers indicate that the volume of purchases a consumer maintains toward a favourite brand is influenced by how it assists in expressing social affiliation and status. Husik and Cicic (2009) call this status consumption, which is attempting to gain psychological satisfaction by exposing others in the social environment to the choice of product or service consumed. To further lend support for the influence of the cultural or social environment by suggesting an even more complicated and dynamic set of psychological characteristics that influence purchase decision-making behaviour. According to the research, people have an inherent desire to make comparisons to themselves and others in the social environment and generally want to believe they are better than everyone else (Durayappah 2010). When witnessing members of society in less-privileged life situations, it can even enhance the individual’

Atomic bombing of Hiroshima and Nagasaki Essay Example for Free

Atomic bombing of Hiroshima and Nagasaki Essay On August 6 1945 the first atomic bomb was dropped on Hiroshima and the second one was dropped at Nagasaki on 9th August 1945. The atomic bomb pelted on Japan was initially intended to force the Germans into submission but after the Germany surrendered, Japan was left as the threat to world peace. (John F. P. 56) The Hiroshima Bomb which was uranium based killed 100,000 Japanese and left several thousands dying slowing as a result of radiation. After three days, another atomic bomb was dropped at Nagasaki city, which left around 50,000 dead (P. M. S, Blackett 70) The justification for these mass killings was that it would end the war faster and thereby making it unnecessary to invade Japan. According to Byres, such an invasion could save a million people and therefore it was desirable. Was the atomic Bombing of Hiroshima and Nagasaki Genocide Yes indeed it was. My opinion is based on the following premises: First, by August 1945 the Japan military was in a desperate state. The Naval blockade of the Allies had taken away a fleet of ships with military supplies and weapons from Japan military, without these the Japan Military was weak and could not survive for long. (Matin Z. ) According to a detailed opinion survey of the leaders of Japan who survived the atrocities, Japan would have inevitably surrendered probably before November 1945 without the threat of an atomic bomb or even without Russia threatening to join the war against Japan. (Gar Alperovitz, 34) Yet the American leaders knew all this information that had been successfully deciphered from the code and messages sent by Japanese military. The American leaders were well aware that Japanese authority had communicated to its Moscow ambassador to start negations for ending the war with the allies and the all-powerful Japanese emptor had indicated intentions of considering peace settlement by June 1945. Even after the American intelligence informed this message to president Truman, he did not change his mind about launching a bomb attack on Japan. (Gar Alperovitz, 37) After all the Japanese had only one condition for them to surrender; that is the Emperor who was a holy symbol to the Japanese should remain in power even after the end of the war. This was a small condition for America to sacrifice against the lives and property that lay at stake if a bomb was launched on Japan. (Gar Alperovitz, 38) The statement by President Truman that the world should note that the first bomb was launched on Hiroshima Military base to avoid the killings of civilian was sarcastic since all most all of those killed in the bombings of the two cities were civilian, according to a report by U. S strategic Bombing survey. Both innocent children and women were killed rather than the military personnel, which amounts to the infringement against human rights and a genocide of the highest order. (M. Susan Lindee 13) The destruction of the two cities is condemned not only by Japanese and other outsiders but by high rank military and conservative leaders from America itself as well. Former president Herbert Hoover himself wrote that the indiscriminate killing of young children and women â€Å"revolted his soul†. Former President Eisenhower had even advised the secretary of war against using an atomic bomb on Japan during a certain meeting. These and many more leaders as well as civilian Americans have continued to criticize the action taken by General Grove and are on the view that that the military attack was unnecessary and exaggerated. (Matin Z. ) An ambitious and domineering Admiral Purnell who suggested that it would take two bombs to coerce the Japanese to surrender by and large carried out the idea of a second atomic bomb being dropped on Nagasaki. Grove was well aware that two atomic bombs were in the making and saw good opportunity to actualize his own schemes. The decision to drop a second bomb at Nagasaki was not even made in Washington but it was made on Tinian Island. Grove was in an unusual hurry to make sure that the second atomic bomb was dropped before anybody else could decide otherwise. http://www. dannen. com/decision/handy. html Moreover, the second bomb primary target was Kokura but when the attack plane arrived there, the city was covered by a mass of cloud. Instead of the pilot turning back, and aborting the mission, they still went ahead and decided to attack Nagasaki, a town that was highly populated with civilians. http://www. dannen. com/decision/handy. html There are also well-supported views that Hiroshima bombing was a test. The bomb dropped there had been uranium, which had never been tested before. It was quite inhuman and high level of barbarism that the test was to be done at the expense of many lives. (Matin Z. ) American planes also distributed thousands of leaflets alerting the Japanese that unless they surrendered unconditionally the towns of Akita, Fukushima, Urawa, Iwakumi, Yawata Miyakorojo, Otaru, Imabaru and Saga,would be attacked by bombs. However these leaflets did not mention Hiroshima, Nagasaki, Nugata and Kokura. (Matin Z) So it is clearly evident that the American leaders who were responsible for attack did not intend to forewarn the civilians so that they could evacuate before the time of attack. The killings that resulted are not only high abuse of human rights against innocent civilians but also a cowardly act against a subdued enemy. (Matin Z. ) Both innocent women and children were not spared by this obliteration of Hiroshima and Nagasaki. (M. Susan Lindee 13). In fact the Manhattan scientists who were working on the bomb were shocked when they were later informed that Japan had always been the target and not a deterrent to the German invasion. (M. Susan Lindee 13) The Military policy committee chaired by General Grove realized that Japan was a more convenient target for the bomb than Germany. This means that the bombing of Japan was not so much as a result of their aggressive activities but because they were convenient targets of testing some newly acquired weapons! (Martin J. S. 234) Furthermore Americans wanted to take control of Japan before Russia could control it. The Russians leaders had planned to invade Japan on 8 August 1945. So the coincidental bombing of Hiroshima two days before the planned date when Russia intended to invade Japan was suspicious. There is a wide specification that America attacked Japan to gain its control before Russia could achieve the same. However the intention of the second bomb that was pelted on Nagasaki is not very clear. (Matin Z. ) However President Truman cannot be blamed so much for the bomb attack on the two cities when he took over in April 12, 1945 after Roosevelt’s death, General Grove made it appear to President Truman as if Japan was always the Target for the bombs. http://www. dannen. com/decision/hst-jl25. html Grove was reluctant to discuss about the Manhattan Project with the chief of staff since he knew that he was opposed to the bombing of Japan. The General Marshal was of the view that the bomb could be used against military targets such as Naval establishments but not on cities. However General Grove overlooked all these well meaning advices to fulfill his self interest at the cost of hundred thousands of Japanese lives and a lot of property. (Matin Z. ) Conclusion The past cannot be erased but can serve as invaluable lesson and prepare us for the future. Even though the bombing of Hiroshima and Nagasaki speeded up Japans decision to stop the war, it was not the major consideration that the Japanese leaders used. Therefore the use of the atomic bomb was excessive act since other strategies could have worked to coerce Japan to stop the war. After all, the Japanese were ready to surrender on condition that their emperor would still remain in authority. The bombings of Japan cities were not only immoral but they were a crime and genocide to the full extent. Works Cited Harry S.Truman, Diary, July 25, 1945: Retrieved on 9th April 2008 from http://www. dannen. com/decision/hst-jl25. html Gar Alperovitz: The Decision to Use the Atomic Bomb: Random House, 1995. 34-38 Hogan, Michael J. : Hiroshima in History and Memory. Cambridge University Press: 1996 M. Susan Lindee: Suffering Made Real: American Science and the Survivors at Hiroshima. University Of Chicago Press (1994) 12-14 Matin Zuberi: Atomic Bombing Of Hiroshima and Nagasaki (Journal): Retrieved on 9th April 2008 from http://www. ciaonet. org/olj/sa/sa_aug01zum01. html Martin J. Sherwin: A World Destroyed: Hiroshima and its Legacies, 2nd edition, Stanford University Press, (2003) 233-234. Official Bombing Order, July 25, 1945: Retrieved on 9th April 2008 from http://www. dannen. com/decision/handy. html Ogura, Toyofumi: Letters from the End of the World: A Firsthand Account of the Bombing of Hiroshima. Kodansha International Ltd 1948. P. M. S, Blackett: The Atomic Bomb: New York: Holt, Rinehart Winston, 1976. (66-70) John Francis Purcell, Best-Kept Secret: The Story of the Atomic Bomb. New York: Vanguard, 1963. 56-57

Flipkart Case Study Essay Example for Free

Flipkart Case Study Essay Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform, but there werent enough e-commerce sites to compare. So, both the Bansals, who were colleagues at IITDelhi, and then at Amazon.com, thought, â€Å"why not start an e-commerce site?† That was the genesis of Flip kart. From an initial investment of Rs. 4 Lakh this So they started to make a website, although it was a bigger task to create a website with 50,000 titles but wouldn’t be impossible for IITians†¦ so finally they created which took about a month and a half to start a basic working website with 50,000 titles and grown our catalogue to over 1 Lakh available titles. On 5th September 2007 they launched the company’s URL i.e. Flipkart.com for the first time in just an apartment room. . The website was launched on 15th Oct 2007. Flip kart is an Indian ecommerce company headquartered in Bangalore, Karnataka. From a start-up with an investment of just four lakh rupees, Flip kart has grown into a 100 million revenue online retail giant in just five years. Flip kart focused on online sales of books initially. The process involved in online shopping for books has gone through drastic changes and is more secure right now. A customer could use our user-friendly web page to place an order, once the order is placed online – the book is taken off the online inventory. In case of unavailability – it will be purchased from a supplier. The Book will then get packed and couriered on the same day. Flip kart is currently tied up with around 12 courier service providers. Flip kart also use Indian Postal services to reach areas without courier providers. Logistics play an important role in our business. But it later expanded to electronic goods and a variety of other products. The key differentiators are Availability of variety of goods of various categories, online shopping experience on the site and post sales experience. Apart from this the Cash on Delivery service is also one of the main reasons which keep it apart from  other E- commerce portals. The cash-on-delivery model adopted by Flip kart has proven to be of great significance since credit card and net banking penetration is very low in India. . Flip kart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and Cash on Delivery. IDEA Binny Bansal and Sachin Bansal saw a good opportunity in the market around e-commerce. Also, regular job was not as challenging. The excitement and satisfaction that comes with building something of a long lasting value is addictive enough for them to continue this. They started flipkart.com because they themselves felt the need for a good online book store. E-commerce sector is one of the toughest to get into in India. They believe that they can make a difference here. They wanted to create something which has a long lasting value and which we can be proud of. An attractive neutral name is what they looked for. Good domain names were hard to get. They were looking at names that did not just speak of books alone, but one that could suit any category of Products that we may add in future. Also, they wanted to have a catchy name with high recall potential. Flip kart could in simple terms mean ‘Flipping things into your Kart’. CURRENT POSITION OF FLIP KART Flip kart started with selling books. In 2010, they added to their catalogue media (including music, movies and games) and mobile phones and accessories. In 2011, product launches included cameras, computers, pens office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions. In 2012, product launches includes health beauty products, Life style products which includes watches, belts, bags luggage. In November 2011, Flip kart launched a new Electronic Wallet feature that allows shoppers to purchase credit to their Flip kart account using credit or debit cards, and can subsequently be utilised to make purchases on the site, as and when required. From June 2012, Flip kart allowed people to buy toys, posters and from October 2012, Flip kart entered into apparel retailing. ACQUISITIONS MADE BY FLIPKART.COM 2010 â€Å"WE READ†, social book discovery tool 2011 MIME260, a digital content platform com 2011 Chakpak.com is a bolly wood news site that offers updates, news photos and videos 2012 Letsbuy.com is Indias second largest e-retailer in electronics. Flip kart has bought the company for an estimated US$25 million. ACHIEVEMENTS MADE BY FLIPKART.COM Flip kart owners have been featured in Business Today as one of the top 25 start-ups of 2009.They have been also nominated for Ernst and young award for the best entrepreneur of 2010. Apart from that they have been featured multiple times in start up news as well as mainstream news. Today, they are recognized as number one in the industry. As a testimony to the superior customer experience, the company has consistently recorded repeat purchase rates of more than 50%. They have also managed to get a registered buyer in every small town and city and hope to constantly improve their service standards. Flip kart’s reported sales as follows:- IN FY 2008–2009- 40 million IN FY 2009–2010- 200 million IN FY 2010–2011- 750 million IN FY 2011–2012- set to cross the 5 billion As Internet usage in the country increases and people get accustomed to making purchases online. Flip kart projects its sales to reach US$1billion by year 2014 and is aiming at generating a revenue of 50 billion (US$1billion)2015. Ranks among the countries top 30 website. Customer base of more than 2 million. 30 shipment on daily basis Daily sales have increased to 2.5 crores. POPULAR PRODUCT CATEGORIES 1. Clothing: T-shirts, Jeans, Sports Wear, Trousers, etc. 2. Footwear: Casual Shoes, Formal Shoes, Flats, Heels, etc. 3. Beauty Personal Care: Trimmers, Shavers, Soaps, Brushes, etc. 4. Mobiles Tablets: Samsung, Micromax, Nokia, Sony, etc. 5. Laptops Accessories: HP, Dell, Sony, Lenovo, Pen Drives, etc. 6. Books: Literature Fiction, Biographies, Novels, EBooks, etc. 7. Baby Care Toys: Vehicle Action Toys, Stuffed Toys, Diapers, etc. 8. Sports Fitness: Cricket, Football, Basketball, Badminton, etc. TOP BRANDS 1. Clothing: Adidas, Puma, Reebok, Lee, etc. 2. Footwear: Puma, Adidas, Reebok, Fila, etc. 3. Watches: Casio, Fastrack, Citizen, Timex, etc. 4. TV: Sony, LG, Samsung, Philips, Panasonic, etc. 5. Sports Fitness: Speedo, Nivia, Yonex, Cosco BUSINESS MODEL Creating and maintaining a person-to-person trading community Function as a value added facilitator Provide a supportive infrastructure Zero inventory without having traditional sales force Profit centers: Domestic business International business and Payment Largest online trading forum Compelling and entertaining environment Establishing trust safety programs Cost effective and Convenient trading Strong community affinity An intuitive user interface ORDER LIFECYCLE Get the item Procure from Supplier (Just-in-time) (Supplier selection) Keep Inventory (Inventory Prediction, Planning) Clean Check for sanity Pages missing, MRP printed lesser than told to you Pack the item Tamper proof, weather proof, breakage proof Select courier hand-over Courier performances vary across regions a LOT Get tracking id communicate to customer Follow-up for timely delivery Take care of returns (faulty product/user changes their mind) Minimize returns MARKETING STRATEGY Flip kart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official Face book page has close to 9 lakh likes. Flipkart recently launched a series of 3 ads with the tag line No Kidding No worries Kids were used to create the adverts to send out the message if a kid can do it, you can also do it. All in all to create a great customer experience. EXPANSION PLANS They aim at 10 times growth and eyes at $ 1Billion sales by 2015. They will look at bigger investments in their supply chain and technology. Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed. They intend to enter in to various new categories and expand their current categories as well. Everything except for groceries and automobiles will be available on Flipkart in future. To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally. PERSONEL ANALYSIS Great customer service Easy to use website, hassle free payment system Cash on delivery/Card on delivery mode of payment Focused on user experience ADVANTAGES Attract users to the site Provide selection Make it easy to Find Discover products Provide details to evaluate a product Description, Specifications, UGC. Price well Have to be competitive to the most obvious options Provide convenient payment options Online, COD Confirm payment CONCLUSION They started off in 2007 by setting up three centres across India without funding. Six months ago, they reached number one status. They are also four times bigger than their nearest competitor. The company started off small; today they have grown ten times over the last one year and aim to touch the Rs 400 crore mark by March 2013.

Autonomous Vehicle Parking Using Finite State Automata Information Technology Essay

Autonomous Vehicle Parking Using Finite State Automata Information Technology Essay Our project is based on the autonomous parking using finite state automata. The invention of the autonomous parking system in which the elevator, lifter and computer are connected in group such that each unit swap information as it require and then the system calculating processes of loading and unloading a car, issuing the parking ticket and then identifying the parking ticket. The parking system include a elevator , lifter, computer, database for storing vehicle number data and information data which only display that how many car are parking in different floors and then elevator load car , park in vacant floor and unloaded the car one by one and. The process of elevator is to pick and lift the car from ground to parking area and then back to it owns position. The present invention narrates to a system of controlling a autonomous parking system and calculating a parking fee and more principally to a parking control system to which a computer, a control unit, a parking ticket issuer, and a parking ticket recognizer are connected through a network for allowing any required information to be used among them. Description of the Prior Art Generally in a conventional autonomous parking system, a car is moved to a respective floor along hoist way with use of a lift, and then parked in respective parking space with use of pallets. In that system, a fee calculator and a parking ticket issuer are separately operated such that each operation of a parking machine, a parking ticket issuer, and the fee calculator is performed separately. History The parking of vehicles in the employment center of larger cities of the world has increasingly become a major problem. Not only is there insufficient available land for surface parking but the high cost of the land makes such a use economically infeasible. In addition, the aggregation of a large amount of vehicles causes traffic, environmental, aesthetic, and pollution problems. The solution to locate parking facilities in more remote areas where land cost are lower is also not feasible because of inconvenient distances to areas of employment and potential safety and security problem To construct large underground parking facility in these congested center city areas also create major problem because of the high cost of the instruction the multitude of underground utility encountered and the inevitable distribution to existing services during the construction period This complex situation indicates that the use of small low volume underground parking facility with the capability of the fitting within the existing infra structure would be highly desirable. Not only would be they be able to be located conveniently to the drivers destination but they also have potential to maintain the surface above the parking facility in a park Other generators that demand more convenient, close or adjacent parking solution include office buildings, apartments, hotels and institutions where surface parking would not meet the requirements by reason of restricted land area, high land costs, inconvenient access, security, and environmental factors. In response to these needs for alternative and convenient parking, the engineering group endeavored to engineer a solution. They had previously solved couples design challenges in the construction industry by utilizing an approach that included standardization and variety reduction in order to reduce construction costs and time and to provide greater consumer benefit. Their solution was autonomous parking system, a modular automated parking system that could be installed below or above ground, alone or in repeat modules. This approach provided the advantages of minimizing inconvenience, expediting construction time, and lowering construction cost. Its compact area permitted it to be built in center city areas, while avoiding the problems of interference with dense underground utilities and major disruptions to these services. INTRODUCTION Autonomous parking is an autonomous car planning from a line of traffic into a parking place to perform parallel parking. The autonomous parking intends to develop the ease and safety of driving in controlled situations where much attention and knowledge is required to steer the vehicle. The parking scheme is achieved by means of synchronized control of the steering angle and speed which takes into account the actual circumstance in the environment to make sure collision-free motion within the available space. OR The automated vehicle parking system for a parking facility that be in handle with a vehicle approaching or leaving the facility with RF signals, or the like, that identify the vehicle and sends the vehicle identification number, time of day, and lane number to a central computer for calculating the parking cost based on rates for each individual vehicle stored in the computer. [7] EVOLUTIONARY FUNCTIONAL TEST OF THE AUTONOMOUS PARKING SYSTEM THE AUTONOMOUS PARKING SYSTEM As an automobile manufacturer, DaimlerChrysler is continuously developing new systems in order to improve vehicle safety, quality, and comfort. Within this context, prototypical vehicle systems are developed, which support autonomous vehicle parking a function that might be introduced to the market in some years time. The autonomous parking systems regarded in this paper are intended to automate parking lengthways into a parking space, like shown in Fig.1. For this purpose, the vehicle is equipped with environmental sensors, which register objects surrounding the vehicle. On passing along, the system can recognize sufficiently large parking spaces and can signal to the driver that a parking space has been found. If the driver decides to park in the vehicle can do this automatically. Fig 1: Functionality of Autonomous Parking System [1] In Fig.2 the system environment for the autonomous parking system is shown. The inputs are sensor data, which contain information on the state of the vehicle, e.g. vehicle speed or steering position, and information from the environmental sensors, which register objects on the left and right hand side of the vehicle. For output the system possesses an interface to the vehicle actors, where the vehicles velocity and steering angle will be set. The internal structure of the autonomous parking Fig 2: System Environment- [2] The parking space detection processes the data from the environmental sensor systems and delivers the recognized geometry of a parking space if it has been detected to be sufficiently large. The parking controller component uses the geometry data of the parking space together with the data from the vehicle sensors to steer the vehicle through the parking procedure. For this purpose, velocity and steering angle are set for the vehicle actors. Fig 3: Subcomponents of Autonomous Parking System [3] Some proposals for solving of parking problems A good decision is to be built automated parking systems for cars preferably served by stacker cranes (see fig 4), that are the basic element of the automated warehouse structures. Fig 4: [4] Brief Description about FINITE STATE AUTOMATA Finite-State Automata A finite-state transducer whose output components are ignored is called a finite-state automaton. Formally, a  finite-state  automaton  M is a tuple , where Q,  , q0, and F are defined as for finite-state transducers, and the transition table  Ã‚  is a relation from Q ÃÆ'- (  Ã‚  {}) to Q. Kinds of Finite State Automata 1. DFA 2. NFA What is NFA? In the theory of computation, nondeterministic finite automaton (NFA)  is a  finite state machine  where for each pair of state and input symbol there may be several possible next states. This distinguishes it from the  deterministic finite automaton  (DFA), where the next possible state is uniquely determined. Although the DFA and NFA have distinct definitions, it may be shown in the formal theory that they are equivalent, in that, for any given NFA, one may construct an equivalent DFA, and vice-versa: this is the  power set construction. Both types of automata recognize only  regular languages. Non-deterministic finite state machines are sometimes studied by the name  sub shifts of finite type. Non-deterministic finite state machines are generalized by  probabilistic automata, which assign a probability to each state transition. Formal Definition Two similar types of NFAs are commonly defined: the NFA and the  NFA with ÃŽÂ µ-moves. The ordinary NFA is defined as a  5-tuple, (Q, ÃŽÂ £,  T,  q0, F), consisting of a finite  set  of states  Q a finite set of  input symbols  ÃƒÅ½Ã‚ £ a transition  function  T  :  Q  ÃƒÆ'- ÃŽÂ £ à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Ã‚  P(Q). an  initial  (or  start) state  q0  Ãƒ ¢Ã‹â€ Ã‹â€ Ã‚  Q a set of states  F  distinguished as  accepting  (or  final)  states  F  Ãƒ ¢Ã…  Ã¢â‚¬  Ã‚  Q. What is DFA? In the  theory of computation, a  deterministic finite state machine-also known as  deterministic finite state automaton  (DFSA) is a  finite state machine  where for each pair of state and input symbol there is one and only one transition to a next state, as opposed to a  nondeterministic finite-state machine, which has the possibility of multiple transitions . DFAs recognize the set of  regular languages  and no other languages. A DFA will take in a string of input symbols. For each input symbol it will then transition to a state given by following a transition function. When the last input symbol has been received it will either accept or reject the string depending on whether the DFA is in an accepting state or a non-accepting state. Formal Definition A DFA is a 5-tuple, (Q, ÃŽÂ £, ÃŽÂ ´,  q0,  F), consisting of a finite set of  states  (Q) a finite set of input symbols called the  alphabet  (ÃŽÂ £) a transition  function  (ÃŽÂ ´Ã‚  :  Q  ÃƒÆ'- ÃŽÂ £ à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Ã‚  Q) a  start state  (q0  Ãƒ ¢Ã‹â€ Ã‹â€ Ã‚  Q) a set of  accept states  (F  Ãƒ ¢Ã…  Ã¢â‚¬  Ã‚  Q) Finite State Machine of Autonomous Vehicle parking Language (L) = {pick car, first floor, second floor, third floor, go to, back, ground, elevator} Third Floor Second Floor First Floor Elevator Ground stand Back into position goto Pick Car back goto goto goto Back back goto goto Fig 5 Finite State Machine of Autonomous Vehicle parking NFA to DFA Finite State Machine of Autonomous Vehicle parking Let assigned digit code to each statement in above machine. e d c b a 0 0 1 0 1 1 1 0 0 1 1 Tabular Form S x I 0 1 a A B b A cde c A D d C E e D error cde Acd de acd Ac bde de Cd E ac A bd bde Acd cde cd Ac de bd Ac cde b a cde cd de ac bde DFA Machine 0 0 1 0 1 0 acd 1 1 1 0 0 0 bd 1 0 1 1 0 0 Q={a,b,c,d,e} q0={a} qf={a,c,d,e} Language= {0,1} S=Q X I S= (a, 0) = a S= (a, 1) = b S= (b, 0) = a S= (b, 1) = cde S=(c, 0) = a S=(c, 1) = d S= (d, 0) = c S= (d, 1) = e S= (e, 0) = d S= (e, 1) =error Autonomous Parking Solutions Autonomous parking solutions are capable to way store huge number of vehicles within sufficient space. How Autonomous Parking System works The procedure of autonomous parking solution begins as soon as elevator come to pick the car, the door I s then closed and after that stored into vacant parking space and automatically return to entry box when we press the button. Maximizing the use of space for parking Besides the ease of parking for the user, maximum parking capacity is guaranteed because there are no slopes of carriageways with the autonomous parker. Reasons why Autonomous Parking System is the ideal solution There are several reason why autonomous park is the ideal solution because whenever and wherever the huge number of vehicle park need to be park over the available space, e.g. optimum access times, comfortable operation, protection against theft, robbery, burglary and harm, low maintenance requirements, and last but not least, high adaptability to the individual garage planning project with respect to the options regarding maximum possible car heights. [6] Automated Parking General Descriptions Below is a list of terms and definitions to better assist you in understanding the nomenclature in the FATA Sky parks automated parking systems. Entry section The point where the driver parks their vehicle. Exit section The point where the driver retrieves their vehicle and where the APS will transport the vehicle when the request is made. Joint Entry and Exit The vehicle is dropped off and picked up at the same section. This option requires extra space allow for a turntable to turn the vehicle around. Turntable Speeds up the retrieval time by simplifying the exit system in combination sections. The vehicle is turned 180 degrees and is ready to be driven forward out of the Combined Entry/Exit module, rather than being backed out. Robot Shuttle The mechanical part of the system that picks up the parked vehicle in the entry/exit or combo section and moves the vehicles horizontally along the primary walkway to a vertical lift or available parking space. Multiple robots can be used. Dedicated Robots Robot shuttles that are dedicated to each parking floor. benefit once the vehicle is put down on a vertical lift the robot can retrieve another call on that level. The dedicated choice is generally a faster system. Roaming Robots Robot shuttles that travel through the system with the vehicles on them by riding up on a end-of-aisle lift. Benefit less robots are used, but release times are compact. Autonomous The robots move separately from each other. Advantage if a robot requires service the efficiency of the system is only modestly affected. Off-Corridor Vertical Lift The portion of the system that moves the vehicles vertically from the entry level to an above/below ground-parking floor. Used in conjunction with dedicated robot shuttles and only transfers the vehicle to alternate floors. Typically used on systems that have a robot aisle greater than 75-100 in length to increase delivery speeds. End-of-aisle Vertical Lift The section of the system that moves the vehicles vertically from the entry level to an above/below ground-parking floor. Used in combination with Roaming robot transports and lifts the robot carry and vehicle to alternate floors. Typically used for systems with a robot aisle less than 100 in length. Layout The organization of the parking structure including the demonstration of parked vehicles off of the robot aisle. Conventional parking pass on to the typical concrete parking structures with vehicle slope access to multiple floors. Non-Automated Queuing Time Queuing time refers to the time necessary the system is busy before another vehicle is allowed to enter the system. Queuing time is dependent relative on the entry and exit time of the driver (length of time to depart or enter the parked car) and the amount of automated lifts, robots, and entry / exit modules utilized. Attendant Requirements No attendant is required, however, an attendant is useful in assisting drivers to negotiate the system. If the parking lot is open to the public and not strictly the building tenants, an attendant is recommended. Benefit of parking Guidance System/Autonomous Parking System The obvious benefit of automated parking systems  is the ability to fit more cars in less space which can solve many parking problems, but there are many other benefits to the developer, operator,  consumer and society in general.   For example, consider the countless acres  of open space consumed by  parking lots  and all the storm water runoff generated by that entire impervious surface.   Self park ramp garages  are more efficient, but still take twice the space as an automated parking facility.     By contrast, automated parking garages are a green solution since they  preserve open space,  have low energy consumption and have no carbon emissions, because vehicles are shut off before being parked in the system. General benefits Decrease in time spent for searching parking. The efficiency and accessibility benefits from reduced searching can also cause good result in some lessening in accidents due to reduced driver frustration Reduced pollution. Changes in pollutant emissions due to Parking Guidance information are most closely related to changes in overall travel time, for example, yearly pollutant release are reported to have been reduced due to a PGI system in Munich, Germany. Reduction in traffic jams due to fewer cars driving around for spaces searching.   Elimination of stand in line entering parking facilities because drivers will not go to a facility where there is no available space.   Reduction in unlawfully parked vehicles.   Better distribution of flow and parking demand through the area. Autonomous parking systems result in higher revenues and profitability for the parking facilities.   Operator Benefits    Reduced labor    Reduced liability    Reduced lighting HVAC      Total control over access enforcement Consumer Social Benefits    Eliminate fender benders    Eliminate theft and vandalism    Reduce carbon emissions    Preserve open space Highlights of autonomous parking The main highlights of the automated parking systems served by stacker crane in comparison with other systems are: optimum use of the available space, minimum room of a parking automobile, no need of platforms and staircases, module principle of building, that meets the requirements of the clients, shortening the time needed for building a parking system, Less time for parking and forwarding because of the high traveling speed of the stacker crane and simultaneously vertical and horizontal movement and so on. Examples of Autonomous Parking System Features of Hoboken, New Jersey Benefits of the autonomous parking system include: optimization of space utilization, security, convenience, lower garage owners liability insurance, greater reduction schedule, lower lighting and ventilation requirements (no cars driving around inside; no people go inside), and lower emissions and less pollution (clean parking system). Car Towers at the Autostadt: A Hive for Beetles Fig [5] Features The Car Towers is a 20-story tall car storage space tower in Wolfsburg, Germany. Its owned operated by Volkswagen, which enlighten why all the cars around 800 at full capacity are VWs. The Car Towers has often been used to demonstrate public parking garages of the future even though its a private endeavor that merely allows VW to save space. Dubai Robotic Car park Fig - [8] Features The robotic car park in Deira, Dubai (above) doesnt have the enough storage space of the Car Towers (14 cars instead of 800) but it is practical, workable and open for business. A 67-car capacity robot car park in New Yorks Chinatown works on the same principal. CONCLUSIONS The future belongs to the automated parking garages and the efforts made in this direction account for the investments. Automated parking garages are better decision from the social point of view. For example the owners of cars who park their cars in parking automat are forced to pay higher parking charges. This is extremely important in order to shorten the time for servicing a single cell for parking, which is a basic criteria in building automated parking systems for cars. Summary The primary purpose of this autonomous parking study was to determine short-term and long-term recommendations to improve parking in cities. The parking study initially evaluated existing conditions, determined primarily through reviews of background materials (including previous parking studies), . The examination of existing conditions provided the baseline data from which future development, with its impact on parking supply and demand, could be evaluated. Finally, parking alternatives were considered to address future needs, as well as improve the utilization and efficiency of existing parking resources. Future parking alternatives included potential parking supply changes, as well as general parking management strategies.

Cause and Effect Essay - The Right Of Way -- Expository Cause Effect E

Cause and Effect Essay - The Right Of Way      Ã‚  Ã‚  Ã‚  Ã‚   In the state of Washington, pedestrians have always had the right of way. However, the recent enforcement of this law is causing traffic problems citywide. Traffic tends to come to a screeching halt without any warning. I was driving North on Nevada Street in Spokane, three of four lanes of traffic had stopped to allow a man and a young child to cross the street, the fourth lane of traffic had not stopped. Finally a car in that fourth lane of traffic stopped, causing the car behind it to slam on the brakes, literally coming to a screeching halt. Had the man and child started across the street and the screeching car not been able to stop, it would have hit the already stopped car pushing it forward, hitting the man and child. Pedestrians crossing the street are in more danger now that the law in being enforced, then they previously had been. The enforcement of this law has increased the risk to both drivers and pedestrians. The New American Webster's Dictionary defines jaywalking as: cross a street against a traf...

King Arthur and the Knights of the Round Table Essay -- capital violenc

Gawain and Capital Violence In almost every example of romantic epics, and definitely every story concerning King Arthur and the Knights of the Round Table, the characters carefully adhere to a strict code known as the chivalric code.. The five main tenets of chivalric code or in other words the knightly code are: showing courage and bravery, being honest, having honor and being respected among peers, being kind to others, and being courteous and well-mannered especially toward females. Gawain is the very embodiment of these chivalric values but through his encounter with the Green knight and the lady he fails to uphold the code because of its rigidness and strictness.. Violence is the mechanism that Gawain uses to gain his capital which is honor and the upholding of the chivalric code. Even though violence does lead Gawain to respect and honor in the end of the poem Gawain points out how cowardly it is to follow a code that is so strict, that it allows no room for any human mistakes and that he was justified in trying to save his life over his honor. Sir Gawain fulfills his requirements of the five tenets right from the beginning of the poem, as he shows courage and why he can be seen as the greatest knight in the round table. Sir Gawain asks Arthur to allow him to take the challenge. When the Green Knight first challenges the knights in Arthurs Court, it is King Arthur who takes up the challenge at first. But Gawain is quick to step in take the place of King Arthur as he says â€Å"I am the weakest of your warriors and feeblest of wit; loss of my life would be grieved the least† (Gawain 354-355). Gawain does not think highly of himself and feels that the only reason he is a knight of Arthur's court is because he is Arthur's nephew... ...rtesy toward females are all tested in the poem. Sir Gawain who is supposed to embody these principles is tested by the Green knight and the lady and he fails to uphold the chivalric code. The failure leaves Gawain scarred for life but it also reflects a change in attitude towards capital violence and the role that it should play in the knights’ life. Gawain makes clear that there is a limit to how loyal and strict a knight can be when he is following the chivalric code and that the demands of the code are so immense that eventually a knight will fail to uphold the code. But this failure to uphold the code and not adhering to capital violence does not show cowardice and is in reality just human mistakes that are expected and are justified Works Cited Armitage, Simon. Sir Gawain and the Green Knight: A New Verse Translation. New York: W.W. Norton, 2008. Print.

Change management reflective review Essay

The main agenda to write this critique is to give the reflection review of the change management. This report explains the self evaluation of my experience by attending the sessions of change management. I found out that change management is a very important subject that helps us to understand the need of change in an organisation and how it can be successfully achieved. It helps us in getting new experiences of our lives and provides us with the complete knowledge to experience the good or bad changes in our personal lives as well. It also provides the techniques, skills and principal in order to manage the change in a positive way. SELF-EVALUATION: The study of this subject is very helpful for me in every aspect. As it helps me to understand the principles of change, methods to be used while implementing change, challenges faced in order to implement the change and how the main organisational change could be implementing in an organisation effectively and efficiently. Even the study of change management is useful in my personal life as well. The self-awareness and self-management are those tools that help me to adopt any change in my personal life easily. Hence, it helps in developing my self-analysis abilities in order to establish and implement plans in my personal as well as professional life, in the period of change. As I got the chance to work with multicultural members in the group, it helps me in enhancing my abilities and even with the distribution of work among the group members, everyone enjoyed the work and even the workload also get reduced. KEY COMPETENCIES OF THE CHANGE PRACTITIONER/AGENT AND COMPARISON WITH MY COMPETENCIES: A change agent or practitioner is that person who helps the organisation internally as well as externally in order to implement change while focusing on effectiveness, development and improvement of the organisation. The main focus of the change agent is on the change in the technology and organisational structure and in order to implement the change effectively, they focus on the human resource of the organisation and their reactions as well. (Kanter, 1999) A change practitioner needs to have these competencies in order to be the best in his field: Trustworthiness: Being a change agent, the first and foremost thing that is important for an agent is to earn the trust and respect from the organisation’s members. It is a fact that when the agent  will achieve the respect and trust of the members then only they will be seriously looking for his advice and may implement in their decision as well. Advanced communication skills: After the planning of the change, the most important task is to implement the change. For implementing a change, the change and need for the change has to be communicated with the employees. Hence, a change agent has to be a person with good and advanced communication skills, as lack of communication may cause rumour in the company and may lead to the failure of the change process. Emotional Intelligence: A person can only manage others if he is having the ability to manage himself. If a person is self-aware and self-regulated, then only he can be a good change leader. Emotional intelligence is very important while helping others in implementing change. (Goleman, 2011). Knowledge of theories, concepts and methods: In order to be a good change agent, one must have the complete knowledge of the change theories, its concepts and the various methods that could be used in implementing the change in the best possible manner. If a change agent is not well aware with the theories of the change or methods of implementing change, than he is not be able to provide the organisation with the best output and may result in the wastage of time as well as money of the organisation. (Linda Miller, 2011) When I compare all these key competencies of the change agent with my competencies, I found out that I am a person who is trustworthy as my fellow friends and group members trust on me in our all the group tasks and even in personal life as well. I do have good communication skills as well, as I am able to communicate well with others and always ready to hear them also. I am a person who is emotionally balanced and intelligence as well. I never used to mix my emotions while implementing any change in my life. The only area where I lack is the complete knowledge of concepts, theories and methods of change. PERSONAL RESPONSE TO CHANGE: According to my perception I am a person who will accept the change easily and will not resist to it. As we all are aware with the fact that change is always for our good and if I will be getting something good for me and my workplace I will never resist to that change. Even being a management student I like to do something new and innovative to enhance my skills and abilities also. With the continuous change in the technology and working criteria one has to easily adoptable to change also, as it will ease the workload for him and his organisation as well. With this competitive world I think it is best to adapt the change with an ease to remove all the hassles and to work with more effectiveness and efficiency. I love to learn something new and that’s why I welcome the change easily and try to achieve my goals according to that as well. LEADING CHANGE EFFORTS: A person who is leading the change has to be the one who is good at planning, organising and who is having good leadership qualities as well. He has to be a person who is having that much influence on the management that they will easily accept the change. While leading a change effort according to my perception, I would like to choose the pathfinder as a practitioner’s work style. The pathfinder style of practitioner is that one which pursues high degree of employee satisfaction and effectiveness of plan as well. It is believed higher satisfaction can only be achieved when all the members are involved in the process and with the help of teamwork problem solving is being done. The main focus of this style is to maximise the employees’ participation and because of this, this is the ideal style for leading change efforts. (Waddell, 2000). ETHICS AND THE CHANGE PROCESS: Ethical issues in the change is basically related to how the change practitioners are able to perform their best while keeping in mind the value and beliefs of the organisation’s members and work according to that in order to maintain a healthy relationship with them. Being a change agent I will always try to avoid ethical dilemmas, but sometime it occurs. (Rhodeback, 1992). Some of the ethical dilemmas are: Misrepresentation: It only occurs when one or both parties are working under wrong pretence. It only occurs while entering and contracting periods of the change process. To avoid this change agent has to clearly communicate the change process and interventions to the members at the earliest. (Waddell, 2000) Misuse of data: The only reason due to which this ethical dilemma occurs is the punitive use of the collected data. The change agent has to be aware with the amount of data that should be given to the members while working on the change process at the larger scale and need to respect the privacy of others as well. The data should be used in only effective manner for the betterment  of the organisation not for the harm for the organisation or its employees. (Waddell, 2000) CONCLUSION: In a nutshell, I would like to say that change management is that subject which helps us to get to know the various aspects, theories and methods of change and the need of change as well. It helps us to adapt the change easily and to minimise the resistance for the change. We all are living in a world, where thing are used to change on a daily basis and to survive in this type of world one need to be the person who could easily accept the change and could work on that as well. With the self evaluation, I come to know about my inner abilities also, with which I was unaware till now. References Goleman, D. (2011, september 15). Daniel Goleman on leadership and the power of emotional intelligence. Retrieved from www. forbes.com: http://www.forbes.com Kanter, R. M. (1999). The Enduring Skills of Chnage Leaders. Linda Miller, C. c. (2011). Professionalization, Leadership and Management in the Early Years. London: Sage Publications. Rhodeback, W. a. (1992). Ethical dilemmas in organisational development: a cross-cultural analysis. Journal of business ethics,11 , 663-70. Waddell, D. M. (2000). Organisation Development & Change. Melbourne: Thomson Learning Australia.

Narrative Poem Essay

In the poem â€Å"Lamia† Keats uses a considerable amount of description on Lamia. I agree with the statement that Keats seems more interested in describing than narrating. This poem has a large amount of description in it, with a large proportion of description to Lamia. â€Å"Lamia† is a long, complex poem. The title character, Lamia, is as strange as the poem itself. Part I of the poem opens with Hermes, messenger of the Gods, in search of a beautiful nymph for whom he has stolen light from Olympus. Keats uses a lot of description in this poem to create different feelings such as sympathy and sometimes to even make a character seem beautiful on the outside but somewhat mystical and sly on the inside. For example, in the beginning of the poem, Keats describes Lamia the snake as a very striking creature â€Å"Vermillion spotted, golden, green, and blue. † Here we can see how she is described very beautifully and Keats uses several lines of description on her alone at that point. In this poem Keats seems to be to some extent, obsessed with Lamia. Even when she is a snake he describes her as a wonderful looking creature: â€Å"Vermilion-spotted, golden, green, and blue;† This is another example of how Keats seems to be more interested in describing Lamia than narrating. This piece of description alone shows us how beautiful Lamia is. Even though she is a snake which is renowned to be sly she is still described wonderfully. Keats uses a strong description to describe Lamia and maybe to deter readers from the fact that he chose a sly cunning animal to portray Lamia. I think he does this because he wishes to live out his fantasies and his wild imagination in his poems. This is the only way he would be able to portray his imagination and dreams. We can see that he likes to live out his dreams by looking at the description of the wedding. He has created a wonderful picturesque setting for the wedding and everything in the wedding is luxury. â€Å"There ran a stream of lamps straight on from wall to wall. † In this piece of description Keats is describing the walls and how they are covered in lamps. Keats wouldn’t have been able to afford this in his time and this is how he lived out his wishes. We can see by this poem the extent to which Keats uses his imagination to create wonderful settings and astonishing creatures. Another thing fictional creature he has created is the nymph. He has also made this nymph to be very striking. He may also have done this to bring his fantasies to life in his poems. Since poems can be written about anything at all, Keats found it easy to create the wonderful world he wanted to create in his poem. All based on mythology and fiction. Although there is masses of description there is narration in the poem which clearly shows the reader what is happening. The large amount of description in this poem makes it easier for us to visualize the surroundings. The words he uses in this poem are very appropriate to the description he creates. For example he uses the word â€Å"palpitating† to describe the snake. In this word alone we can hear the snake’s heart beating by listening carefully to the way the word is said as it has so many syllables. In this poem Lamia is seen as a very magical, enchanting and enigmatic woman. At the end of this poem her true identity is discovered by Apollonius. At this point Keats almost makes us sympathize with Lamia and we begin to feel sorry for her. the end of this poem is a turning point for the readers ambiguous understanding of Lamia. So far we get the impression that Lamia is a sly and selfish woman because of the incident with Hermes and the nymph. It is only towards the end of the poem that Keats starts to use different description to what he was describing her as before. ‘The deep-recessed vision: -all was blight;’ This piece of description shows us how Keats describes her differently to the beautiful descriptions of her at the beginning of the poem. This piece of description almost makes us feel sorry for her again and it makes the readers have a second thought about what Lamia is like and what Lamia really wanted. In this poem Keats evidently uses much description on Lamia and sometimes to create a sense of sympathy and sorrow for her. Without this description we would not have such strong feelings on Lamia and what we think of her. The large quantity of description allows different readers to express different views on Lamia.

Memorable Movements

The enjoyable event I would like to talk here is the spring outing activity that happened on my middle school stage. At that time, my classmates and me were most about twelve or thirteen years old, not more than fourteen. We had our spring outing on one sunny saturday. Accompanyed by laughters and singings, we marched towards our destination on bikes. The destination was located on a foot of a mountain, where there were a lot of tall trees and a river pass by. We caught several fishes from the river, and picked up some branches from the small grove. Besides that, we also constructed oursleves cooking stove. There were so many joyful things happening, that I can not tell you all of them. One thing I remember deeply is the simple noodle cooking. Several classmates with me took charge of cooking noodle; unfortunately, we are all not good cooks at that age, we even do not know the correct order to cook a bowl of noodle. So we put all the vegetables and noodles as well as some beefs into the water together before it boiled. After that we also try to stir it just like our parents did at home. When all our work finished, our classmates began to enjoy our food. Can you imagine the scene, green noodles,over-fried fishes, luckily, the taste were not bad, even we could say fairly tasty. Apart from that, we still had some sweet potatoes being well cooked. All of the food were eaten out quickly, including our green noodles. Even nowadays when I cook noodles it will remind me of this spring outing, I think the reason why I remember it deeply is probably it is the first time I cooked food, while it received an unexpected welcome. Moreover, personally, I believe the green noodles are quite attractive visually. I enjoy my time at school greatly, there are my best friends, my lovely teachers, and interesting knowlege. Each holiday I can not help expecting the coming of the new semester. I would be willing to introudce it to others, as it indeed is a good place for studing and living. In fact, it is so famous and popular in our local area that almost everyone knows it and eagers to be admitted by it without any others' recommendation. Nowadays, the competition to enter it is more ane more intense.

An investigation into the characteristics of a filament bulb Essay

I will set the voltage at the certain voltages and I will repeat the experiment twice. This will give me a set of results to compare my originals to. When performing this experiment I must carry out a few safety procedures. I must make sure I do not overpower the bulb as it could break. I must not leave my wires dangling as this is a safety hazard. I must try and work away from other experiments as this will give me more space to work on and minimise hazards to the other experimenters in the room. I would predict that as the voltage goes up so do the readings on the ammeter and voltmeter. There will be a positive strong line on a line graph that would rise rapidly but as the voltage is increased, the curve will flatten out. To make the experiment as fair as possible I will use the same filament bulb and other materials throughout the experiment. Most of the factors however cannot be controlled. This includes the wire resistance which we cannot change or tell if it is bad or good. Temperature will also affect the resistance of the wire very slightly. However slight this is it is still a factor which would determine my results. This can be controlled to a certain extent by performing the experiment all at the same time when the temperature changes will be very slight. Volts Test 1 Test 1 Test 2 Test 3 Ammeter Voltmeter Ammeter Voltmeter.

Benefits of computing gross profit on sales in contrast to contribution margin

The computation of gross profit on sales, which can be derived under the absorption costing approach, is a profitability measure normally conducted under financial analysis.   This accounting ratio outlines the gross profit generated from every $100 of sales.   Such measure is highly useful in financial analysis, because it provides indications on the profitability potential and cost efficiency of the company.  Ã‚   For instance, if there was an increase in sales of 10%, but the gross profit margin declined by 4%. This indicates that the cost efficiency of the organization deteriorated during the period.   Such analysis cannot be conducted under the contribution margin approach, because gross profit is not present.   However, under the contribution margin approach one can calculate the contribution to sales ratio which indicates the contribution determined from every $100 of sales.   This would also provide indications on the control of variable costs once compared over time. Difference in Net Income arising from different approaches. In the example of ABC Company the profit under the two methods is the same.   However, this is not always the case.   Profits under the two methods differ whenever there is movement in inventory.   This is due to the fact that since under the absorption costing technique fixed manufacturing costs are included in the cost of goods sold, a proportion of fixed costs will be included in inventory leading to such a difference. Contribution margin approach not allowable for external reporting. The contribution margin approach, despite being highly useful to provide valuable information for decision making, is not acceptable for external reporting.   This is due to the fact that it does not comply with the Generally Accepted Accounting Principles (GAAP). For example, under the GAAP the income statement layout should clearly outline the gross profit made by the company.   Under the contribution margin method this is not highlighted.   Another important reason why the absorption approach is allowable for external reporting and not the contribution approach is due to the way in which the income statement is classified. The GAAP state that the income statement is classified by function, like under the absorption method.   In the contribution approach it is classified by cost behavior.   Indeed separation between fixed and variable costs is made under such method. This conflicts with another requirement of the GAAP. Reference: Drury C. (1996). Management and Cost Accounting. Fourth Edition. New York: International Thomson Business Press.

A paper to explain the importance of the Pacing Guide Research

A to explain the importance of the Pacing Guide - Research Paper Example In addition, parents as well as guardians may use the pacing guides to know what their children are pursuing at a certain period of time and these study materials comply with the grade level indicators and State Standards. Moreover, these helpful pacing guides provide both students and teachers with a guideline for assessing instructions. Another importance of a pacing guide is that they help teachers to mark the essential concepts that they should teach and the amount of time they should devote for completion of one topic (Goldsmith, 2010). Pacing guides are also used by teachers to allocate time for assessments and instructions. Some of the pacing guides also provide teachers with assessment calendar as well as enabling them to effectively outline the curriculum to be used to cover all the skills in a certain assessment. Another important feature with pacing guides is allowing professional learning developments in communities of a certain district (Saricks, 2009). Since teachers in a certain district use similar teaching material, they discuss and come up with effective strategies for a certain assessment unity. Goldsmith, J. (2010). Pacing and time allocation at the micro-and meso-level within the class hour: Why pacing is important, how to study it, and what it implies for individual lesson planning. Bellaterra: journal of teaching and learning language and literature, 1(1),

To what extent can duties of environmental preservation be explained Essay

To what extent can duties of environmental preservation be explained in terms of intergenerational justice - Essay Example It is with this rationale that the current paper is written to identify the best modalities, theories and approaches that can be put in place to ensure generational responsiveness environmental preservation. The issue of generational responsiveness is considered necessary because generations of all types including the past generation, present generation, and future generation have different roles to play in environmental preservation (Hayward, 1998). In the light of this, the paper seeks to explain how the duties of environmental preservation can be undertaken in terms of intergenerational justice. Gosseries (2008) lamented that despite the high level of technological progress, we continue to depend highly on the environment and its resources in running industries and economies. Regrettably, this situation has made the threat of environmental destruction a perpetual one. Happy enough, major global stakeholders including both governmental and nongovernmental agencies continue to appreciate the need for curbing the threat of environmental degradation and depletion (Hardin, 1968). It is against this premise that environmental preservation has become one of the most discussed public topics in global discourse. Holistically, environmental preservation can be said to be the process of protecting the environment against destruction and depletion so that future generations can have substantial quantum of natural resources from the environment to support them (Shrader-Frechette, 2009). The scale and nature of efforts made towards environmental preservation has evolved over the years. T he evolution accounts for different terms and concepts used to stand for environmental preservation including such ideas as sustainable development, ecological debt, de-growth, and ecological footprint (Gosseries, 2008). On the whole, environmental preservation have included practices aimed at ensuring the judicious and prudent use of

Capital purchase justification Assignment Example | Topics and Well Written Essays - 1000 words

Capital purchase justification - Assignment Example The purchase of the equipment is necessary to make the hospital run (Grantham, Haupt, Isbell, McClung, & Rettie, 2005). A CAT scan needs service providers. Selecting a service provider is always the responsibility of the procurement department. The procurement department will find a suitable supplier through researching the market. This will involve market survey on directories, form procurement colleagues, and the Internet. It will be necessary to search for more than three providers to evaluate. One of the economic advantages to deliver the CAT scan is that it will assist in saving cost by comparing prices and deliverability. Selection is made in terms of the provider that in delivering the CAT scan in time. We identified General Electric, Siemens and Medic Exchange. Selection process is done by choosing a provider from the phone book, Internet or using friends and family members. After settling for Siemens, the formal selection process is done. This was evaluation in terms of tech nical and financial evaluation. A contract was signed by the vice president because it was capital equipment which needed high authorization to Siemens to provide the CAT scan needed. It is necessary to the company to analyze the available options for making the right choice. The first step is to document organizational needs by putting the details and specifications by making the Vice President aware of our reasoning’s and justification for our actions. The company analyzed what Siemens could do concerning the CAT scan. The identifying potential sources were also considered by doing research of which organization is capable of providing the CAT scan. Information sent to Siemens is an introduction including contact information. A summary of business needs was prepared by drawing a proposal request for the CAT scan. An invitation to participate was sent to all three vendors for participation in the selection process. The date proposed was for a one-on-one discussion of key iss ues. The third step is to initiate vendor discussions on issues of the site and training or personnel to use the CAT scan. Then non-responsive vendors will be weeded out through both technical and financial evaluation. The fourth step is a final vendor round up. This is the final stage to make an offer and obtain the contract. One of the most important parts of the process is making a decision and sticking to it. This suggests reviewing material facts from the two meetings with each vendor, and a decision is made (Healthcare Financial Management Association (U.S.), 2009). A research article by Grantham et al. points out two aspects on how teams respond favorably to a request for information security budget costs justified with a clear ROI business case. There is also a developing concept of risk based ROI. The concept quantifies taking action of cost and risk associated and how this should be minimized by implementing a proper security infrastructure. This concept is used to purchas e insurance for the CAT scan. If a security breaches occurs as a result of not implementing the proper procedures, the associated costs far outweigh the cost to replace the CAT scan. This was an issue that was addressed with the vice president. To help avoid these liability costs is the goal. This is how the percentage of return on investment (ROI) is calculated. This is often the case when actual security risks are

Romantic Poetry Research Paper Example | Topics and Well Written Essays - 2000 words

Romantic Poetry - Research Paper Example The Romantic Movement thus became a revolutionary phase in the history of English poetry. Keats once said â€Å"I think I shall be among the English poets after my death†. Mathew Arnold commenting upon this statement said† He is with Shakespeare â€Å".T. S Eliot in spite of his reservations and qualifications about romantic poetry, in general, conceded that the kind of poetry which Keats wrote seems â€Å"much more the kind of Shakespeare†. He also said that Keats had, like Shakespeare, a philosophic mind†. It is indeed a credit to Keats that he has been compared to Shakespeare by some of the most eminent critics of our time. The essential quality of Keats as a poet is his sensitiveness to beauty. With singleness of aim he seeks for â€Å"the principle of beauty in all things. Poets like Milton, Wordsworth and Shelly also worshipped, but they had secondary moral intentions. He worships beauty with the unreasoning rapture of a child or a lover. Keats poetr y has a sensuous richness. All that appeals to the senses is vividly described in his poems. In early poems, the sensuous richness is too great. This is merely the eager lavishness of youth rejoicing in its abundance, and not yet disciplined by good taste. Once Keats expressed his love of sensuousness and delights by preferring sensation to thought, â€Å"O for a life of sensation rather than of thought†. None of Keats predecessors had the same keen eagerness as had Keats to taste all earthly delights to burst joy’s grape against his palate fine† and to convey in verse the wealth of his sensations. By describing life as it impinged upon the sensuous, Keats greatly widened the sensuous realm of poetry. The finest of the four odes written in the spring of 1819the ‘Ode to A Nightingale’ is the passionately human and personal. He did not think about the particular bird of Hampstead but of its song which had been beautiful and delightful for centuries. Th e poem as we know was composed in the morning and but in the ode, the Queen moon is on her throne and the Nightingale is a type of the race imagined as singing in a far-off scene of woodland mystery, of verdurous gloom and winding mossy way. The poet would like to escape from the woes of the world,†Where youth grows pale and specter-thin, to the fairy land, to the †¦melodious plot, Of beeches green and shadows numberless†. Ode to the nightingale, though not so classic in its perfection, is richer in emotion and is truly romantic in haunting suggestiveness and melody. It might even be said that the ‘ode to autumn is to the Nightingale, what the poetry of Pope is to Keats. The Nightingale has true romantic spirit, attempts the impossible and like all romantic poetry pleases us by its very glorious failure. This ode is deeply charged with human feeling and the mood here is very intense. Crushed down by a personal loss, the poet is tortured by the thought of insta bility of man’s estate on earth and his continual suffering and decay in the world. The enjoyed sensuous experience is shown in the poem ‘The Ode To Nightingale’. Sidney Colvin regards it as â€Å"one among the glories of English poetry†. The song of the nightingale is the first experience that gives him

GLOBAL IMPACT Essay Example | Topics and Well Written Essays - 1250 words

GLOBAL IMPACT - Essay Example These segments include the US, Europe, Asia-Pacific region, Middle East, Africa, Canada, and Latin America (McDonalds, 2014). Thus, tourists to other nations, as well as within a country can procure McDonald’s products in a number of locations. In the year 1948, the first McDonald’s was commenced in San Bernardino, California. The owners Mac and Dick McDonald entered into a franchise agreement with Ray Kroc, in the year 1954. After a year had elapsed, Kroc started his first restaurant in Des Plaines, Illinois. Kroc proved to be highly enterprising, and by the year 1957, he established 14 McDonald’s restaurants in California, Indiana, and Illinois. Finally, in the year 1961, Kroc acquired McDonald’s from Dick and Mac for $2.7 million (Research and Markets: SWOT & PEST Analysis of McDonalds and Profiles of their Competitors Burger King and Yum!, 2008). Additionally, McDonald’s is distinguished by its Golden Arches, and these made their debut in the year 1962. In the very same year, this distinguished company sold its billionth burger. In the year 1963, Ronald McDonald came to the fore, and McDonald’s brought in its first new item, namely the Filet-O-Fish. This company became a public company in the year 1965, and commenced to advertize its products on the television. In the year 1967, McDonald’s commenced operations abroad, and this was in Canada. The Big Mac was made a part of its menu, in the year 1968, and in that year it opened its 1,000th restaurant (Research and Markets: SWOT & PEST Analysis of McDonalds and Profiles of their Competitors Burger King and Yum!, 2008). The Big Mac and the McDonald’s Golden Arches are well recognized across the globe. Their services offer delicious fast food items and soft drinks to the populace. The annual expansion of McDonald’s, in the 1970s, was approximately 500 restaurants. The advent of the Ronald McDonald House, which provided temporary residence